Taco Bell will start opening its doors to early risers once the chain begins offering its new breakfast menu on March 27. The fast-food retailer announced that it will roll out the menu in 6,000 stores nationwide. Breakfast will be available every day until 11 a.m. and will include breakfast burritos (of course) and a whole lot more.
The move is an attempt to attract customers who have made breakfast a growing market for fast food chains. McDonald's (NYSE: MCD) currently dominates the breakfast market, with 20 percent of the company's total sales stemming from McMuffins, McGriddles and its wide array of morning options. Other chains, including Subway and Starbucks, have also been making their own aggressive moves into the breakfast realm in recent years.
"We can turn the breakfast conversation into a two-horse race," Taco Bell President Brian Niccol said in an interview with the Associated Press, adding that Taco Bell aims to be a "strong No. 2″ after McDonald's. Taco Bell's breakfast menu will also be offered a half-hour longer than McDonald's 10:30 a.m. cut off time.
The most-talked-about item on Taco Bell's breakfast menu so far is the Waffle Taco — a waffle folded around a sausage patty and scrambled eggs — for just 89 cents. Other offerings include the A.M Crunchwrap (eggs, hash browns, cheese, and bacon or sausage wrapped in a flour tortilla), the Bacon and Egg Burrito (bacon, scrambled eggs, and cheese wrapped in a flour tortilla), the Sausage Flatbread Melt (a sausage patty with cheese wrapped in a flatbread and grilled), and Cinnabon Delights (bite-sized cinnamon buns).
-See this Associated Press article
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