Taco Bell drives mobile app adoption with giveaway

To drive awareness of its new mobile app, Taco Bell (NYSE: YUMis smartly giving customers a Doritos Locos Taco with any purchase made via the app during the month of January.

The restaurant company plans to give away up to 1 million of the tacos during the promotion, which is highlighted in a new TV spot and throughout Taco Bell's social media. Story