Tablet ownership is on the rise in the U.K. – a market that often leads the U.S. – as nearly half of all users there now have a tablet in their home.
As many as 51 percent of British consumers have a tablet in their home, up from 44 percent in December 2013, according to new research from Mintel. Mintel estimates that 9.5 million tablets were sold in 2013, up from 5.6 million in 2012.
And there is no sign of the market maturing quite yet, as more than one in five British consumers plan to purchase or upgrade a tablet computer in the next three months. Most of these buyers are new to the product, as 49 percent of those who are planning to buy a tablet computer in the next three months do not currently have access to one in their home.
"Tablets are now in half of homes in the U.K., despite arriving on the market in their current form just four years ago," said Paul Davies, senior leisure and technology analyst at Mintel. Tablets have not replaced other computers, but have instead provided many people with an additional form factor… Indeed, the rise of tablets has exemplified consumers' enthusiasm for portable, personal computers."
And the U.S. market isn't far behind. As of December 2013, roughly 44 percent of U.S households owned tablets, according to the Consumer Electronics Association.
As ownership rises, so too does the device's influence on and use for shopping. Shopping ranks as the third most common online activity, with 83 percent of consumers participating in the activity.
-See this Mintel report
-See this CEA study
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