Tablet payments double in 2013, top $60 billion

Payments made on tablets now account for almost half of all mobile commerce, topping $60 billion in 2013.

In 2013, tablets accounted for a massive $28.7 billion in mobile online commerce, or more than 50 percent of the entire mobile online payments space, according to a new report by Javelin Strategy and Research. That is quintuple 2012's $5.1 billion. The portion of commerce generated through tablets is fueled by rising device ownership, as mobile consumer ownership of the device doubled since 2012.

The study of the mobile shopping market includes market sizing of online, app and proximity payments by device type and a five-year forecast of mobile proximity payments and strategies for merchants, vendors, and mobile payment and wallet platforms to expand in this market.

"While functionality should differ between the two methods, it is also critical for vendors to ensure that the user experience is similar for both methods so that crossover is frictionless. Similar visual elements and layouts should be used to simplify the process and build a recognizable brand experience."

As tablet ownership rates continue to grow, the devices are expected to serve as an increasingly dominant purchase channel. Creating tablet-optimized shopping experiences through the app and browser should be a top priority for merchants and other parties looking to capitalize on the growth of mobile online payments.

"Mobile consumer purchasing habits are evolving from purely app- or browser-based purchasing toward both methods in tandem," said Mary Monahan, executive vice president and research director of mobile at Javelin Strategy and Research. "While functionality should differ between the two methods, it is also critical for vendors to ensure that the user experience is similar for both methods so that crossover is frictionless. Similar visual elements and layouts should be used to simplify the process and build a recognizable brand experience."

For more:
-See this Javelin Strategy press release

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