SXSW highlights the power of mobile

SXSW kicks off in Austin, Texas, this week, and the two-week festival will feature a host of new technologies and features expected to power mobile retail forward.

The new technologies are even powering SXSW itself. Organizers have installed more than 1,000 Gimbal proximity beacons and created the Eventbase SXSW Go app to keep attendees notified of the many events, pop-ups and extracurricular activities happening during the two-week-long event.

There's even an "around me" feature that lets users connect with others based on proximity.

Mobile will be a big focus during SXSW Interactive in terms of content. Mobile Saturday kicks off the week with a series of conference sessions and panels where retailers and vendors will discuss the surging popularity of various mobile shopping apps and marketing campaigns.

FierceMobileRetail will be on-site moderating a panel and discussing ways retailers are using mobile to increase foot traffic and offer more compelling shopper experiences in stores, complete with mobile payments.

"Mobile Tech and the Retail Revolution" takes place from 11 a.m. to 12 p.m. on Monday, March 16, at the Hyatt Regency Austin.

Expect coverage of the event each day on FierceMobileRetail. It's going to be an exciting week.

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