Swarovski glitters in Vegas

A new sparkling Swarovski store opened in Las Vegas this week at the Grand Bazaar Shops, the city's newest retail destination. A 14-foot "starburst," composed of 911 custom-cut Swarovski crystal spheres, towers above the outdoor center's newest store.

It's not surprising that Swarovski chose to open a branch of its high-end retail shop in Las Vegas, which was recently named one of the top five U.S. cities for luxury retailers to build storefronts.

The store's exterior is composed of dozens of large, angular facets that resemble a cut crystal, reported Chain Store Age. The boutique has a bartering window that allows shoppers to negotiate prices on select items, in keeping with the shopping center's bazaar theme. Pieces up for barter include limited-edition crystallized Beats Headphones, a Martin custom-made acoustic guitar, and a Gibson Les Paul electric guitar crystallized in white, black and pink skulls.

Every night at midnight the starburst erupts in a display of light and sound synced to music. A large video screen integrated into the store's facade will preview scenes from exotic bazaars. The images, along with the starburst's more than 1,800 points of LED light, will be choreographed to an original musical score.

The glamour doesn't stop short inside, either. Paper and burlap forms and inlays constitute handmade finishes, and crystal-enhanced glass spheres hang from the ceiling.


For more:
-See this Chain Store Age article

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