Survey says shoppers want more personal, but less personalization

A new study suggests consumers may be tired of being treated as part of an algorithm, which is not to say they don't like personalized service. The difference falls somewhere between personal and personalization.

The survey, conducted by McCann Truth Central, found that 52 percent of shoppers said that shopping has become too impersonal. They are concerned about the reliance on algorithms to dictate their purchases. And 57 percent worry that they'll discover fewer new things if companies and smart search engines always show them exactly what they're looking for. Along those lines, the survey found that 66% of shoppers are looking to be "inspired" while they are shopping.  Story