Survey: Many Amazon Prime users may quit if price rises

If the price of Amazon Prime memberships increase, many customers would cancel their subscription, according to a recent survey. The online giant said Thursday that it was considering upping the cost of the service from $79 to up to $109. Almost 46 percent of Amazon Prime members in a recent survey said the current $79 price is too high and another 39 percent said they would leave the program if the cost rose by $10 or $20. Story

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