Supermarket sales grew 15.2 percent between 2007 and 2012, outpacing overall retail sales, according to preliminary findings of the U.S. Government's 2012 Census of Retail Trade.
Retail in general grew 7.8 percent over the five-year period, reported Supermarket News.
Perhaps one of the reasons for the increase in supermarket visits is the enjoyment consumers get out of the experience. According to a Nielsen Global E-commerce and New Retail Survey, 61 percent of respondents enjoy trips to the grocery store and 57 percent think grocery shopping in a physical store makes for a fun day out for the family.
Specifically looking at food and groceries, sales dropped to 58.7 percent of the marketshare over the five-year period, down from 60.2 percent in 2007. In total, these sales accounted for just over 70 percent of all supermarket sales in 2012, compared with 73 percent in 2007.
However, food and grocery sales were up to 22.9 percent at warehouse clubs and supercenters in 2012, compared with 22 percent in 2007, due in part to the flattening of grocery sales at stores such as Walmart (NYSE:WMT) and Target (NYSE:TGT).
Prescriptions accounted for $22.2 billion of supermarket sales in 2012, down from $24.4 billion in 2007.
According to the Census, the big winners, even outpacing supermarkets, were warehouse clubs and supercenters, which saw sales increase 25.1 percent in the five-year period leading up to 2012.
With the increased consumer focus on supermarket shopping, it's no surprise that in a recent LoyaltyOne Consulting survey, 72 percent of shoppers said they would prefer that grocers offer discounts in the aisles rather than at the gas pump.
-See this Supermarket News article
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