Sunglass Hut is launching an exclusive virtual fitting room where users can try on a pair of Google Glass eyewear. The experience will be hosted via Google+ Hangouts and is the first retail partnership of its kind.
"I wanted Sunglass Hut to offer a new online shopping experience where people could interact while trying on sunglasses together," Fabio d'Angelantonio, the retailer's president and CMO at Luxottica, told Women's Wear Daily.
The online fitting room was announced Tuesday, the same day that Google Glass was made available to the general public for the first time. As part of the one-day-only offering, anyone in the U.S. could buy the $1,500 face-mounted computers and get a free pair of glass or sunglass frames. Google (NASDAQ: GOOG) hasn't shared any sales figures, but did say it had sold out of the white, or "cotton," color of Glass.
Luxottica Group, owner of the Sunglass Hut, Ray-Ban and Oakley sunglass brands and retail stores, last month agreed to design and distribute a new kind of eyewear for Google Glass. Luxottica has been working with Google on the Glass project for the past year and the company said Ray-Ban and Oakley would be part of the collaboration, but gave no further details.
The deal with Luxottica is important for Google because it gives the company big-name backing in the eyewear industry and mass-market reach, important factors for Google Glass to compete in the general consumer market. Google itself cited Luxottica's experience selling eyewear to consumers as a key factor in its decision to partner with the company.
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