Subway will spend $41 million over three years to revamp its food menu under a new partnership with Michelle Obama's "Let's Move" campaign which aims to solve the epidemic of childhood obesity.
Under the deal, Subway will only offer a kids' menu that mirrors federal standards for school lunches. That includes offering apples on the side and low-fat or nonfat plain milk or water as a default beverage. Subway will also begin working with the Partnership for a Healthier America, a nonprofit organization that works with the private sector to help advance the goals of "Let's Move," to encourage children and families to choose healthier food options.
"It's a natural extension of what we do," Tony Pace, Subway's CMO, told The Associated Press in a telephone interview. He also added that the public is becoming more aware of nutrition and the need to make healthier food choices.
The partnership between Subway and "Let's Move" follows a summit on food marketing to children that Mrs. Obama held at the White House in the fall. At the meeting, she encouraged food retailers and food and beverage makers to do more to promote healthier foods to children.
For more see:
-this The Associated Press article
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