Subway creates digital division

Quick-serve restaurants have been actively developing apps and mobile payment programs, and now the idea of being an omnichannel operator has taken root in food service.

Subway has created a new digital division intended to "build a comprehensive omnichannel strategy and implementation support team to enhance engagement and build loyalty," according to a company statement. The program was created in collaboration with Accenture.

"We've worked to provide guests with a fresh and innovative experience for 50 years," said Suzanne Greco, Subway president and CEO. "We were the first to bake bread fresh daily, and the first to offer guests the opportunity to customize their sandwiches. With the creation of Subway Digital we are committed to making the guest experience as meaningful, convenient and contemporary as possible, across all channels."

Subway offers remote ordering and payment, and its quick-serve competitors have been building out robust mobile programs, including Domino's pizza emoji that lets users text to order.  

"There's no end in sight when it comes to guest engagement," said CIO and CDO Carman Wenkoff. "We are looking at everything, and our work will be constantly evolving over the next several years. We'll be searching for top digital marketing and technology talent to join our growing team at headquarters as we plan for 2017 and beyond."

For more:
- see this Subway press release

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