The franchise has struck a deal with mobile payment vendor MobileLime ?to market to preferred customers in real-time by offering alerts and discount coupons to cell phones,? according to a MobileLime source.
The trial involves 16 locations in Buffalo and will be using something called the Mobile Alerts Club.
The source said the program will allow customers to opt-in with preferred store locations "allowing them to receive periodic coupons, last minute specials and event alerts directly on their cell phones. The franchises are also building a customer database that contains valid customer cell phone numbers and E-mails. This gives the franchises the ability to better understand customers and directly influence buying behaviors."