Study: Teens prefer shopping in stores

A new study shows one surprising demographic is still devoted to shopping in bricks-and-mortar stores: teenagers.

In the U.S., 74 percent of teenage girls and 53 percent of teenage boys prefer shopping in physical stores to shopping on the Web, according to investment management firm Piper Jaffray's 27th "Taking Stock with Teens" market research report. Those percentages are decreasing quickly, however—only one year ago, 82 percent of female teens and 80 percent of male teens preferred shopping in stores. Story

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