Study: Mobile Web Use Picking Up Sharply

A new survey of U.S. and U.K. mobile web users shows that the number of people engaging in cellphone/PDA Internet activity is already almost one-fifth the size of their PC counterparts. The study from ComScore and Telephia found 19 percent in the U.K. and 17 percent in the U.S.

The U.K. study found 5.7 million people used a mobile device to access the Web during January 2007 compared with the 30 million people age 15 or older who accessed the Web from a PC. The U.S. figures for the same month showed 30 million opting for the PDA/Cell route, compared with 176 million U.S. PC Web users. "Similar to the Internet 10-15 years ago, men under the age of 35 are the early adopters of new technology and more likely to use mobile devices to access the Mobile Web than women or men aged over 35, " said Bob Ivins, managing director of comScore Europe.

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