Study: Kindle Owners Spend More Money on Amazon.com Year-Round

Aggressive pricing has helped Amazon (Nasdaq:AMZN) put more of its Kindle tablet and e-reader devices into shoppers' hands, compared to Apple's (Nasdaq:AAPL) iPad and other tablets. The relationship appears to go both ways, seeing that shoppers who own Kindles spend more on Amazon.com, too. New data from the Consumer Intelligence Research Partners LLC suggests that shoppers who own a Kindle on average spend $1,233 at Amazon.com annually, which is $443, or 56 percent, more than the $790 non-Kindle owners spend. Story

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