Stride Rite is testing geofenced ads and other mobile ad marketing tools to boost m-commerce sales, the shoe company's executives said at the ad:tech San Francisco 2014 conference.
"What we're doing now is in-app ads, and we are geofencing our stores and also schools because we know that moms are picking up their kids at the end of the school day, so maybe between the hours of 2:00 to 4:00 [p.m.], we'll geofence school locations," Misty Bergeron, digital marketing manager at Stride Rite, said at ad:tech, Mobile Commerce Daily reported.
Stride Rite is also running ads within other mobile platforms, including a new campaign with Pandora, which launched last week. The Pandora ads are targeted towards moms with kids aged seven or younger, according to Bergeron.
The new mobile ads are part of Stride Rite's overall m-commerce strategy. Already, the brand runs mobile-specific offers to spur sales via smartphones and tablets. And, later this year, the company plans to launch a new Web site and mobile Web site.
The retailer's mobile marketing strategies are already paying off. In 2013, mobile Web revenue increased 106 percent and mobile traffic was up 61 percent year-over-year.
-See this Mobile Commerce Daily article
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