Story partners with Neiman Marcus

New York's Story, the store that changes every few months, has partnered with Nickelodeon and Neiman Marcus for its latest installation – Remember When.

Remember When is described as an "immersive retro experience" celebrating Nickelodeon shows and featuring iconic products (for sale) from the 1990s.

There will be five areas highlighting favorite shows and elements of 90's culture.

"Consumer demand for '90s Nickelodeon is off the charts and we are excited to introduce an exclusive new line of products based on our most popular shows to celebrate this iconic chapter of our history," said Pam Kaufman, chief marketing officer and president, Nickelodeon consumer products. "We think Story is the perfect partner to kick off our new consumer products program and Nickelodeon fans are really going to love it."

Neiman Marcus will highlight key collaborations with an online extension of "Remember When" on their website beginning August 24 through September 18. This marks the first time Story's themed concepts will be available online and also serves as a first for many of the brands to have their items sold at Neiman Marcus.

"We are thrilled to partner with Rachel and her great team to bring Story to Neiman Marcus," said Jim Gold, president and chief merchandising officer. "We love her innovative approach to product, marketing and the customer experience, and believe that we can collaborate in a very exciting way to showcase the unexpected for our clients – starting with an introduction of her '90s icon story on our website."

This is also the first time Story is bringing its unique brand of themed retail outside its New York City store to additional brick-and-mortar locations. Retailer Ron Robinson in Los Angeles will host a "Remember When"-themed shop-in-shop in its Santa Monica store and feature an edited selection of the limited-edition product.

For more:
- see this Story press release

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