Starbucks, Walgreens, NFL Shop and HSN will now accept Visa Checkout digital payments as retailers continue to expand the ways in which shoppers can pay.
Shoppers can complete purchases by clicking the checkout option after signing up for the service. As of December 31, 2015, Visa Checkout had more than 10 million consumer accounts.
According to new research from comScore, Visa Checkout is driving conversions as users completed 86 percent of transactions for their online shopping carts in December. It also attracted new shoppers, as more than 46 percent of customers who took advantage of a Visa Checkout promotion were new to that retailer, according to a survey completed by six Visa Checkout merchants.
"We are seeing tremendous Visa Checkout growth as we enter 2016 and are greatly encouraged by the enthusiastic response from consumers and merchants alike," said Sam Shrauger, senior VP of Visa's digital solutions. "By re-engineering the Visa card for the digital world, we're delivering a better way to pay through connected and mobile devices."
ComScore data also showed a 7 percent higher transaction size for Visa Checkout orders, compared to non-Visa Checkout orders at many retail and travel sites.
-See this Visa Checkout announcement
-See this story on Pymnts.com
Walmart adds MasterPass digital payment option
MC sees 'strong uptake' for Apple Pay, big potential for Android Pay
Everybody's talking 'payments'
Customers want payment options; many retailers reluctant to invest
Retailers need security standards for NFC-based services