Starbucks to move European headquarters

Starbucks (NYSE:SBUX) plans to move its European headquarters to London, from its current base in Amsterdam, Netherlands. The move will both concentrate some executives in the U.K., including some transferred from the Amsterdam office, and also increase the tax Starbucks pays in the U.K.

Starbucks said the U.K. move was motivated by a desire to operate from its biggest and fastest-growing European market, Britain. The company has received criticism in the U.K. for allegedly using complex accounting procedures to minimize the tax it pays there. Story