In honor of US Veterans Day this coming Monday, Starbucks (Nasdaq: SBUX) has announced a strategic commitment to develop a comprehensive hiring platform to employ 10,000 veterans and active duty spouses within the next five years. The coffee chain also revealed that five new and existing US Starbucks cafes on or near military bases will donate a portion of each sale to non-profit organizations that help veterans re-enter the workforce.
Starbucks is launching these programs to combat high unemployment rates for veterans and to expand the chain's existing mentoring program through the Armed Forces Network. The company plans to hire specialized recruiters who will match the unique skills of veterans and their spouses with company jobs. The company is seeking job candidates with experience in everything from leading teams to building and managing complex, global supply chains, Starbucks CEO Howard Schultz told Reuters.
"This demography represents one of the most underutilized talent pools in our country," said former US Defense Secretary Robert Gates, now a Starbucks director, in a statement. "As the company expands globally and gets coffee and tea from around the globe, veterans offer international experience and foreign language skills."
The five Starbucks locations that will participate in the charitable effort will each donate 10 cents from every transaction, with a minimum annual gift of $100,000. Donations from the stores will benefit Goodwill Industries International Inc, Operation Good Jobs, and Vested in Vets.
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