Starbucks (NYSE:SBUX) opened its latest cafe in Bogota, Colombia. The giant three-story location is anything but typical for the retailer, although it may soon become the norm.
"We are designing and opening flagship stores around the world," CEO Howard Schultz told Bloomberg. "We are in a position to open the kind of stores that are similar to what Apple (NASDAQ:AAPL) and Niketown (NASDAQ:NKE) have been able to do."
The 2,700 sq. ft. store includes a heated patio, concrete columns, mirrors on the ceiling and walls lined with colorful plants. The Bogota location also features locally sourced wood, antique- and hammered-brass light fixtures. Food options include locally inspired choices, including cheese sticks and croissants in dulce de leche-like sauce.
The Bogota plan will perhaps serve as a blueprint for the new flagship store being planned for an undisclosed location in the United States, reported Bloomberg.
The bigger and more elaborate flagship store seems to be a trend among retailers. Roche Bros. recently began constructing its 25,000 sq. ft. flagship supermarket at the Millennium Tower/Burnham Building in Boston's Downtown Crossing. In addition, Restoration Hardware opened the doors to its newly expanded showroom in New York's Flatiron District, while Walgreens unveiled a flagship in Chicago's Wrigley Building.
Starbucks plans to open 1,500 new stores in fiscal 2014. Last year the company opened a flagship store in Bengaluru, India, and two in China.
-See this Bloomberg article
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