Starbucks Loses 12-Year 'Charbucks' Trademark Battle

After a tedious 12-year trial, coffee empire Starbucks (Nasdaq: SBUX) lost its case against a small, family-owned New Hampshire-based coffee shop over the use of the name "Charbucks." Ruling in a case that began in 2001, the 2nd U.S. Circuit Court of Appeals said Black Bear Micro Roastery and its owner, Wolfe's Borough Coffee Inc., may keep selling its "Charbucks Blend," "Mister Charbucks" and "Mr. Charbucks" coffee. Perhaps Starbucks should lighten up? Story

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.