Starbucks Launches "Tweet-a-Coffee" in Time for Holiday Gift-Giving

Starbucks announced today (October 28) that it is launching a new "Tweet-a-Coffee" program in beta, in which U.S. customers can tweet the gift of coffee to others.

Here's how it works: Twitter users can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift. The recipients can redeem the $5 Starbucks Card e-gift at participating Starbucks stores in the U.S., either by printing out the e-gift, showing it directly on their mobile device, or by loading it to their Starbucks mobile app.

Through Nov. 6, the first 100,000 customers who tweet a coffee using a Visa card will also receive a $5 Starbucks Card e-gift for themselves, courtesy of Visa and Starbucks.

"Tweet-a-coffee allows us to do something quite different in eGifting, in that people can now give the gift of Starbucks to anyone on Twitter in the moment," Adam Brotman, chief digital officer for Starbucks, said in a company statement. "We love the possibilities that the Twitter community can unlock to share acts of kindness with one another. Tweet-a-coffee is a key next step as we innovate our social digital gifting offering."

Starbucks first launched its eGifting platform in 2011 on Starbucks.com and has extended that offering to Facebook, its iPhone mobile app and now through Twitter.

For more, see:
This Starbucks statement
This Puget Sound Business Journal article

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