Starbucks (NASDAQ:SBUX) launched its Mobile Order & Pay in the United Kingdom this week. Customers can now pre-order drinks and food and avoid waiting in line at the store at more than 150 London locations.
The new feature, available within the Starbucks app, allows customization of drink and food orders and is estimated to save users 10 to 15 minutes of time, reported Innovative Retail Technologies. Customers order via the app, the order is sent directly to a local Starbucks store and a collection time is sent back to the consumer. The user then picks the order up directly from the barista.
Users of the app also earn rewards associated with the coffee chain's loyalty program.
The launch of the UK trial follows a successful pilot in the United States, which recently expanded to reach more than 7,000 stores nationwide on both iOS and Android platforms. It was first launched in December of 2014 and as of June was available in 21 states.
-See this Innovative Retail Technologies article
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