Starbucks Goes To Mexico To Test Mobile Coupons

Starbucks is boasting of a 60 percent redemption rate on a mobile coupon trial being done in Mexico, where customers send SMS messages to access 2D barcode mobile coupons. That is an unusually—suspiciously?—high redemption rate, especially for a mobile program.

"Every time you present your coupon, the offer would be modified, such as get a venti for the price of a tall, to make people come more often to the store," said this story from Mobile Marketer. "The call-to-action urged consumers to text keyword STARBUCKS to short code 80080 to get a WAP link to download a buy-one-get-one-free 2D barcode mobile coupon. Starbucks is equipped with 2D bar code recognition software, so employees can read the mobile coupon directly from consumers' mobile phones at the point of sale."

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.