Starbucks (NASDAQ:SBUX) announced the expansion of its mobile order and pay program, which began in Portland, Oregon, at the end of 2014. Now, the service is available in 21 more states in southern and central United States, including 3,400 individual cafes.
The mobile ordering feature, dubbed Mobile Order & Pay, was expanded throughout the Pacific Northwest back in March, reaching 650 stores, TechCrunch reported. The program allows consumers to place on order on their phone and pick up their order directly from the barista.
"We can have fairly long lines in the morning and it's such an awesome option for customers looking to run in and out if they're running late," said Jesse Wenkoff-White, a Starbucks store manager. "I've had so many people tell me how convenient and easy it is. Our customers that use it absolutely love it."
As of today, states in which Mobile Order & Pay is available include Alabama, Alaska, Arizona, California, Colorado, Florida, Georgia, Idaho, Kansas, Louisiana, Mississippi, Montana, Nebraska, Nevada, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, South Carolina, South Dakota, Texas, Utah, Virginia, Washington and Wyoming.
"We see a lot parents with young children order ahead with Mobile Order & Pay, which makes it easier to manage the kids without standing in line," said Kaylene Schaefer, another store manager. "We also see nearby businesses use the app for their large food and beverage orders for meetings."
Starbucks plans to expand the program to reach all of its company-operated stores and incorporate the Android platform (currently only available for iPhones) in the future.
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