Starbucks adding video screens to drive-thru

Starbucks (NASDAQ:SBUX) is adding video screens to 2,400 of its drive-thru locations in the United States. The new ordering system is a strategic move in upgrading the retailer's interaction with consumers.

The screens will be added over the course of the next year, Bloomberg reported. First tested in Seattle, the screens show the barista's face, items ordered and the cost. 

"It's about that customer-barista connection," Haley Drage, a Starbucks spokesperson, told Bloomberg.

The move is yet another push in the way of technology. Many restaurant chains are introducing more high-tech means for consumers to interact with menus, order food, or even pay for purchases, using everything from apps to touch screens.

Starbucks now offers mobile ordering in all U.S. and Canada stores, and 150 U.K. locations as of Oct. 1. Currently, mobile phone payments are about 20 percent of Starbucks' transactions in the United States.

The customer experience, high on Starbucks list of priorities, has helped to contributed to the chain's growth. Revenue has increased by more than 10 percent each year for the past three years.

For more:
-See this Bloomberg article

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