Staples Unveils New Logo & Tagline, Says Goodbye to 'That Was Easy'

A decade after launching the "That Was Easy" tagline, Staples (Nasdaq: SPLS) is ready for something new. The company announced today that its new tagline will be "Make More Happen," as the retailer expands its product assortment to include more than just office supplies. A fully integrated brand advertising campaign is set to launch nationally on Monday, Jan. 6 and includes a redesign of Staples' iconic logo which removes the bent staple from the letter "L."  Story