Staples steps into the 'Shark Tank' with new partnership

Staples (NYSE:SPLS) is teaming up with TV's "Shark Tank" for the launch of new products featured on the show and a panel discussion with the program's Lori Greiner.

Each week, ABC's "Shark Tank" asks hopeful entrepreneurs to pitch product or business ideas to a panel of investors. Some are shown the door, but a growing number of small businesses have received funding and launched successful businesses, including many in the consumer products category.

Staples now carries a collection of products featured on the show both online and in select stores. The entrepreneurs behind the products will be featured during three episodes of "Shark Tank" beginning April 10.

"At Staples, we're dedicated to helping our small business customers by providing everything they need to make innovation happen in their business, whether it's the latest new products, essential services or advice and insight," said Alison Corcoran, senior VP, North American stores and online marketing. "Together with ABC's 'Shark Tank' and Lori Greiner, we're excited to highlight these successful entrepreneurs and provide insights from Lori based on her experience and success."

Greiner participated in a business panel at a Manhattan Staples store on April 7 as part of the launch, and offered advice and business insight.

The office supply retailer is intent on growing and serving its small business customer base, and recently introduced a business loan service to help owners of small businesses by giving them quick and easy access to capital.

For more:
-See this Staples announcement

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