Staples is extending its brand to business solutions and products through new licensing agreements.
The first agreement is with GRM for Staples Records and Cloud Management, a new solution designed to help businesses of any size store and manage records, with a focus on security and compliance. The biggest customers are likely to be record-intensive businesses, such as healthcare providers, real estate companies and law firms, according to Bloomberg.
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Under Staples’s new licensing program, companies will now be able to license the trusted Staples trademark to launch Staples-branded offerings across a wide range of products and services.
"Staples is an iconic brand which businesses have come to recognize and trust as a leading provider of products and services," said Frank Bifulco, exec-VP, global marketing, Staples. "By working with other innovative companies offering business solutions we’re able to extend that brand to other product areas and introduce our customers to a whole new set of offerings."
Staples is working with licensing agency Brandgenuity, which brokered this partnership.
"Staples is an iconic brand that consumers know and trust,” said Jay Asher, partner at Brandgenuity. “We believe in the power of the brand and there is an enormous need and potential to bring more Staples services and products to consumers everywhere. This is just the beginning and we’ll be looking at other relevant categories like business insurance and payroll services in the future.”
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It's part of Staples' strategy as it looks for business opportunities following the failed merger with Office Depot. The company has sold its European stores and is focused on North America, particularly mid-market businesses with 10 to 200 employees, adding sales reps to focus on these business-to-business transactions.