Staples (NYSE:SPLS) has relaunched its business-to-business website, Staples Advantage, to better serve mid to large-sized businesses. The new site has an online tool for managing customer accounts, content is better optimized for mobile and desktop, and browsing and checkout is faster.
Later this month, Staples also plans to refresh Staples.com, its e-commerce store for small businesses and consumers, Internet Retailer reported. Both revamped sites will feature an enhanced version of responsive design to improve how the content is viewed on all screens.
Staples Advantage's new home page includes customer information such as order history, current order status, a shopping list of frequently ordered products, and suggested products. The site has also enhanced personalization through offers based on shopping history and area of purchasing responsibility.
To ease browsing, the site has products available listed by particular industries such as education, health care, government, financial services and retail.
The revised Staples.com will feature faster page loading and checkout times, also with expanded personalization. The new capabilities give businesses and customers more relevant content, product recommendations and offers.
"The new Staples will change the way you browse," Faisal Masud, exec-VP of global e-commerce for Staples told Internet Retailer. "Pages have been de-cluttered of elements that were distracting to the user before. You'll now see a focus on the features and information that customers care about the most, like reviews, product images and delivery estimates."
In other efforts to assist the development of its business customers, Staples recently introduced a business loan service to help owners of small businesses by giving them quick and easy access to capital.
-See this Internet Retailer article
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