Staples launches 110% price match for BTS, partners with Teen Vogue

Office supply retailer Staples is offering a 110 percent price match guarantee for items found in stores and online for back-to-school.

Summer may have just officially begun, but retailers are already rolling out BTS initiatives. At Staples, this means a comprehensive price match program that includes items sold and shipped by Amazon or any of its sellers.

Staples promises to match all prices and reward shoppers with an additional 10 percent off the difference between Staples' and a competitor's price. The offer is good for items sold in stores and online.

Staples is following the lead of other national chains as they simplify pricing and selection across channels, making it easier for shoppers to find items and verify prices.

The office-supply retailer has also been busy breaking down walls to create a better omnichannel experience for shoppers, adding kiosks in stores, letting shoppers buy online and ship to stores, and is testing a program to buy online for in-store pickup within a two hour window for certain store inventory.

"At Staples, we're committed to offering the widest assortment of great products at the best prices for back to school," said Alison Corcoran, senior VP of North American stores and online marketing. "Customers can be confident that with the back-to-school 110 percent price match guarantee our prices won't be beat all season long."

Staples is also hoping to woo millennial shoppers this season via a partnership with Teen Vogue.

Beginning in July, Staples stores nationwide and Staples.com will be stocked with unique Teen Vogue products, including exclusive binders, notebooks, folders, pencil pouches, pencils, pens, compact staplers, lipstick and other die-cut erasers, sticky notes and clipboards.

Staples will also be the official school-supplies destination for Teen Vogue's annual Back-to-School Saturdays initiative.

Staples worked with the magazine's editors to create the collection inspired by runway trends for 2014. There are four style families with themes: electric jungle, punk prodigy, Rive Gauche and festive floral.  

"We are thrilled to be partnering with Staples on an exclusive assortment of back-to-school supplies for millennial shoppers," said Amy Astley, editor in chief, Teen Vogue. "Our editors took inspiration from looks straight off the runway to create patterns and designs, so trendsetting students can now pair function with fashion both inside and outside the classroom."

For more:
-See this Staples press release
-See this Staples press release

Related stories:
At Staples, building omnichannel means breaking down walls
Staples opens e-commerce test lab
Staples buys digital printing firm PNI for $67M
Staples revamps EasyTech program, adds services
Staples tests in-store 3-D printing centers

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.