Staples (NASDAQ:SPLS) announced new enhancements to its omnichannel capabilities, including the ability to buy products online and pick them up in-store within hours. Other upgrades include online payment with Visa Checkout, in-store kiosks and an iPad app.
"Staples continues to innovate and develop new technology to improve the customer experience, whether it's providing convenient shipping options, making checkout faster or adding mobile platforms," said Faisal Masud, executive VP, global e-commerce, Staples. "The recent updates will make it easier for customers to shop however and from wherever they want. This is particularly important for businesses that are always on the go and can't wait for a delivery or delay shopping until they are in front of a desktop."
For buying online and in-store pickup, Staples customers will now be able to choose the "pick up today" option. Orders will be ready within two hours at the shopper's preferred location. Online buying and in-store pickup options are free of charge.
Visa Checkout allows customers to check out online with any device as long as the user has the correct username and password. Once enrolled, shoppers will easily be able to check out in just a few clicks. Visa Checkout was launched on Staples.com in July, but it is now available on mobile sites.
Over the next few months, Staples will also roll out new touch screen in-store kiosks in locations around the U.S. In addition to upgrading existing kiosks, the brand will reposition them in stores to ensure that shoppers have easier access to products available online with free delivery to the store.
Finally, the new iPad app will allow users to check and cash in on their Staples rewards balance and reorder past purchases. Other abilities include access to deals, product availability at local stores, and search and navigation.
In the latest quarterly earnings, Staples announced it would close 140 stores this year and focus on e-commerce, which enjoyed a sales increase of 8 percent in the second quarter. The company also recently redesigned its websites to better integrate online, mobile and tablet.
*This story originally appeared in FierceRetailIT's sister publication, FierceRetail.
-See this Staples press release
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