Staples' B2B e-commerce site revamped for larger companies

Staples (NYSE:SPLS) has relaunched its business-to-business e-commerce site, Staples Advantage, to make it easier to use for medium and large-sized companies. It also revamped its consumer site, Staples.com.

The revamped B2B site has a new dashboard tool with customers' most important information, such as recent orders, order status, shopping lists and products that may need to be reordered, according to a company statement. This time reorder recommendations are based on the frequency that the user purchases the product, and the site does the work for customers to determine when particular items may be running low and need to be replenished.

The dashboard also displays action items such as orders pending approval, which can then be approved in one click. The site is now optimized for smartphones and tablets—along with desktops and laptops—and provides faster browsing and checkout.

"The refreshed look and feel of StaplesAdvantage.com, from the home page to order confirmation, will make it even easier for our larger business customers to shop," said Faisal Masud, exec-VP of global e-commerce. "Users will immediately notice an overall improved functionality of the site in their digital shopping experience, allowing them to quickly and efficiently get the products they need to succeed."

The revised website provides more personalized experiences, with recommendations tailored to customers' organizational needs that enable the discovery of other products they may need, coupled with a more simplified checkout process. For example, a buyer looking to purchase supplies for a hospital, could click on the health care section to browse and purchase products, view information about Staples' programs that manage procurement of health care products, and read case studies on the purchasing strategies of other Staples Advantage customers, Internet Retailer reported.

Browsing has been made easier with consolidated categories and the ability to browse by industry. Users can also view recently purchased items and a revamped deals section that highlights the best savings opportunities for their organization, the company statement said.

Available by the end of July, the revamped Staples.com will improve checkout, search and the overall end-to-end experience to make for easier navigation and increased customer satisfaction. An enhanced adaptive design provides speed and adaptability to any type of device. Staples.com is optimized for tablets, and allows for full integration with storefronts that are optimized for mobile commerce—so the customer can start and finish shopping wherever and whenever is convenient for them.

"The new Staples.com will now change the way you browse," Masud said. "Pages have been de-cluttered of elements that were distracting to the user before. You'll now see a focus on the features and information that customers care about the most, like reviews, product images and delivery estimates."

For more:
- See this Staples press release
- See this Internet Retailer article

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Staples to close 140 stores, focus on e-commerce
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