Staff at new Apple store speaks 25 languages

Apple (NASDAQ:AAPL) is set to open its eighth retail store in New York City this weekend in the Queens Center mall. The location will be one of the most diverse, with more than 130 staff members who will speak 24 languages apart from English.

In total, two-thirds of the staff will be bilingual, Daily News reported. Rob Sacal will lead the store, which will be one of the largest mall locations in New York.

"We are really excited to bring our eighth store in NYC to Queens," Jason Barlia, market director at Apple Retail, told Daily News. "When we saw this location it made a lot of sense."

The Queens location will not have unique architectural aspects like other New York stores, but instead will look like a typical Apple store in a mall. However, unique to the store will be a new Apple Camp for children ages 8 to 12. The camp allows children to interact with books, make movies and create music.

Apple recently opened a unique retail location in a refurbished bank on the Upper East Side of Manhattan. New and old Apple store formats are also being remodeled to make way for the Apple Watch. Apple Design Chief Jonathan Ive has been tapped to redesign the store, or at least part of it, to create a more luxurious atmosphere and VIP setting to sell the watches.

For more:
-See this Daily News article

Related stories:
Apple opens store in an old Manhattan bank
Apple to shift focus from stores to website
Apple Watch ushers in new era for Apple retail
Apple stores to get facelift
Apple Watch, Pay will change retail

 

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