Square launches Feedback to make receipts interactive, kills Wallet

Mobile-payment service Square has launched a new Square Feedback feature, which gives shoppers an interactive digital receipt that can be used to offer feedback on their shopping experience.

After shoppers swipe a credit card on the seller's Square card reader, they get the option to give feedback in their receipts, which are sent via text or email. The new feature serves as a two-way communication tool where sellers can, in turn, communicate with their customers.

Already, the San Francisco-based company delivers more than 10 million digital receipts a month, the company says, so the new service has the potential to reach a wide base of Square shoppers.

Feedback is now live and is integrated into Square's sales software suite. Sellers pay $10 per month, but there's a 30-day trial.

This isn't the only update for Square this week. On Monday, it launched Square Order, a new app for Android and iOS that lets shoppers order and pay for carryout food at restaurants and receive an alert when their order is ready. The service, which replaces Square Wallet, is available in New York and San Francisco immediately, but will be rolled out in more cities, according to the company.

The Square Wallet app was introduced in 2011 to help speed payments at local merchants using only a smartphone. Starbucks had been a major supporter of the platform, which ultimately failed to catch on with consumers. The Square Wallet app has been removed from Apple's App Store and Google Play.

For more:
-See this The Verge article
-See this CNET article

Related stories:
Whole Foods partners with Square to speed checkout
Starbucks' Square stumble shows POS ease-of-use never trumps training
Is Square for sale?
Square launches click-and-collect
Square furthers Bitcoin retail adoption

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