Sprouts beats Whole Foods in organic price wars

The trend of buying organic and healthy food is on the rise, up 12 percent this year, and Whole Foods has been leading the way since 1980—now with 390 locations and a projected $14.2 billion in revenue for 2014. However, new competition has caused the retailer to cut sales forecasts three times this year as the top contender, Sprouts, offers organic produce at reduced prices. And according to the shopper, everything really comes down to price. Story

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