Sprint closes 55 retail stores, cuts hundreds of jobs

Sprint (NYSE:S) is shutting the doors of 55 retail locations and 150 service locations around the country as part of an ongoing plan to shrink its workforce and cut costs.

The stores and service locations that were closed were among the company's worst-performing units, according to CNET. Sprint also said that as customers become more familiar with how to use and operate their smartphones, tablets and other gadgets, traffic at the service centers has declined.

Although the company is closing 150 "low-volume service and repair centers from our full-service stores, these stores will continue to operate as sales-only channels for Sprint," Sprint spokeswoman Melinda Tiemeyer told FierceWireless. Tiemeyer added that "the changes at retail are designed to reinforce Sprint's competitive position in the consumer market. They also move us toward our goal of sharpening our focus on sales execution and increasing sales productivity."

In addition to the store closures, the restructuring will result in hundreds of job cuts. Sprint has not revealed how many jobs will be slashed.

"A final total figure has not been determined, but the majority of reductions are complete," Tiemeyer said.

Sprint's store closings come even as its competitors add new stores and prototypes. The Verizon Destination Store at The Mall of America and AT&T's new flagship stores are considered among the most innovative in retail.

Approximately 330 service tech consultants could lose their jobs, a small fraction of the 1,500 jobs that could be cut at various Sprint call centers and offices across the U.S. Sprint will close three customer care call centers and reduce operations at three others. The call centers that will be closed are located in Orlando, Fla.; Temple, Texas; and Sacramento, Calif.

For more:
-See this FierceWireless article
-See this CNET article

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