Spring Marketplace added Rowanne McKnight to its leadership team. McKnight has 20 years of experience in marketing and business development, most recently for Nashville-based online publication StyleBlueprint.
Her career includes 10 years as a small business owner and 8 years at Warner Bros Records, where she worked on the marketing and promotion team.
McKnight joins a leadership team headed by co-founder and CEO of Spring, Bruce Mitchell, and Jonathan Dyke, Spring co-founder and COO. Mitchell also founded Apartments.com and led a vertical development at Groupon while Dyke co-founded edo Interactive, where he helped define the concept of using payment data to track marketing events to in-store sales.
Spring Marketplace connects real-time payment and in-store sales, which allows for revenue growth through performance-based marketing. The service allows local and national merchants to run promotions immediately after opting in to the Spring platform, without changing any equipment or operations. In turn, these specialized promotions increase consumer visits and spend per visit.
The company also announced that its membership has grown to more than 250,000, claiming the largest digital audience in Nashville. Press Release