Spring app lands $25M, debuts on Android

While some retailers are busy trying to draw mobile shoppers to the mall, Spring is working to bring the mall to mobile. And it's making solid progress as the mobile shopping app, which launched last August, continues to attract more brands, along with more investments.

The app's lineup has expanded to include the likes of Helmut Lang, Citizens of Humanity and Rebecca Minkoff, and that growth recently attracted a $25 million Series B funding round from investors counting Group Arnault, Google Ventures and Thrive Capital among their number.

That brings the startup's total valuation to around $90 million, with founders David and Alan Tisch saying the new money is being set aside for international expansion. The app also took another big step by launching on Android after eight months available on iOS only.

It's been a first year for Spring. The app was notable at launch for its Instagram-like presentation, a swipe-to-buy option (which has been imitated by others since) and brands' ability to customize the way their products were displayed to users. It also boasted some 100 brands including Nicole Miller, Michael Kors and Levi's.

The startup hasn't just been raising money and growing its brand partnerships, it's also been adding new features and working out the kinks with its still-developing system. The platform has integrated Apple Pay to allow for a simple tap to pay option, and it also now includes the ability to save products for later or share them with just a tap.

Alan Tisch told VentureBeat the latter feature is the result of lessons they learned from their customers' varying behavior patterns.

"Shopping is a very weird behavior, and I think that we've learned that people shop in different ways," he said. People may look around in the app for five or 10 minutes every day, or they may make several purchases once a month. "You want to provide something rich and engaging for that person who comes from five to 10 minutes a day, but also still provide something relevant for that person who shops once a month."

In addition to expanding globally, Spring hopes to add 250 more brands by the summer, bringing its total product count to 500,000. A desktop site is also still part of the plan, and the startup hopes to be able to offer same-day shipping itself since not all brands have the logistics to provide it.

For more:
-See this VentureBeat story
-See this Pymnts.com story

Related stories:
Home Depot rolls out mobile tools for spring
Bed Bath and Beyond launches augmented reality for wedding registry app
Macy's updates app to sort items by proximity
JCPenney adds visual search
JCPenney makes shoppers the fashion stars in new Lookbook campaign

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