SPOTLIGHT ON…Shopper Spend Linked to Retailers' Social Media

A surprising 90 percent of shoppers said that the amount of money they spend at retailers is impacted by their social media engagement with the brand, according to a new study. The Infosys study also found that consumers interact more with retailers via their Facebook pages than on their web sites. Notably, women are twice as likely as men to be influenced by Pinterest in relation to purchases, while men are twice as likely to be influenced by YouTube. Story