Sports Authority has named Ron Stoupa as executive VP and chief marketing officer. In the new role, he will be tasked with leading the strategic development and oversight of the company's marketing plans to build out the Sports Authority brand.
"Ron has more than 20 years of experience leading marketing strategies across a variety of retail industries," Michael Foss, CEO of the sporting goods chain, said in a statement. "This extensive professional experience allows for a unique analytical and creative marketing perspective. We are thrilled to have Ron on board to lead our marketing efforts and help build the Sports Authority brand with new and existing customers."
Before joining the company, Stoupa was CMO at auto parts and service retailer Pep Boys. While serving in that role, he oversaw the repositioning of the brand, which had been in place for more than 90 years, and took the lead in all areas of marketing, including strategy, CRM and creative. Before Pep Boys, he also held marketing positions at organizations including Bass Pro Shops and Black and Decker. Press release