Sports Authority maps fitness to loyalty program

Sporting goods retailer Sports Authority announced a new strategic partnership with Under Armour through the MapMyFitness platform, where loyalty program members can now earn points by completing activities within the app.

This is part of an ongoing partnership introduced by an interactive challenge for Under Armour Connected Fitness users, who can also earn loyalty points and rewards for Sports Authority's loyalty program, The League. The first challenge encourages users to log three workouts or 10 miles in a week, beginning this week, for a chance to win a $500 Sports Authority gift card.

"It is a win-win for users to be able to earn The League points and rewards simply by being active. At Sports Authority, we believe in the good of sport and are proud to reward customers who track their activity through MapMyFitness," said Ron Stoupa, exec-VP and chief marketing officer for Sports Authority.

Under Armour purchased the MapMyFitness app in November 2013 for $150 million, and created the Under Armour Connected Fitness program, which now boasts 150 million members.  

"This loyalty program showcases the capabilities of the MapMyFitness platform, providing our growing community with the opportunity to earn rewards through an active lifestyle," said Warren Kay, VP of advertising at Under Armour. "Sports Authority is a trusted retail partner of Under Armour and our brands share a mission to empower athletes worldwide—through both footwear and apparel and the digital tools to manage their health and fitness."

For more:
-See this Sports Authority press release

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