Sports Authority launches plus-size line

Sports Authority announced the launch of plus-size apparel as part of its exclusive Aspire and Alpine Design lines. The collection was created for women looking for stylish and affordable workout apparel.

"We are thrilled about the launch of our new plus-size apparel line," said Stephen Binkley, executive VP and chief merchandising officer of Sports Authority. "Our plus-size customers have been asking for great fitting activewear and sportswear in extended sizing, and we are happy to accommodate this request by offering trend-right functional options at affordable prices."

Aspire was developed with casual "athleisure" in mind. Pieces include tanks, tees, capris, pants and layering pieces, available in sizes 1X through 3X and averaging around $39. Alpine Design is geared toward outdoor activities, with added UPF protection. Pieces include tanks and tees, button-down sun shirts, casual shorts and capris, tech skorts and convertible maxi dresses, costing around $35 per item. The line also features sizes 1X through 3X in woven and knit tops and sizes 16W through 24W for casual and technical bottoms.

Sports Authority joins the growing list of retailers developing lines specifically designed for plus-size shoppers. Earlier this month teen retailer rue21 opened a new flagship in Cranberry Township, Pennsylvania, that will feature rue+, the brand's plus-size line for both girls and boys. And struggling teen retailer Wet Seal announced the closing of its Arden B stores last spring as the company turned its attention to its plus-size line, Wet Seal+. Further, last month Target (NYSE:TGT) launched Ava & Viv, which includes a wide range of sizes, including plus sizes.

For more:
-See this Sports Authority press release

Related stories:
Sports Authority names former Pep Boys exec as CMO
Rue21 targets plus sizes, opens new flagship
Wet Seal to close Arden B, expand plus-size juniors
Discount chains prevail, apparel suffers
Target launches plus-size apparel line

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