ENGLEWOOD, Colo.--(BUSINESS WIRE)--Sports Authority, one of the largest full-line sporting goods retailers in the United States and Puerto Rico, today announced that Ron Stoupa has joined the company as Executive Vice President and Chief Marketing Officer. In his new role, Mr. Stoupa will be responsible for leading the strategic development and oversight of the company's marketing plans to further build the Sports Authority brand.
"Ron has more than 20 years of experience leading marketing strategies across a variety of retail industries," said Michael E. Foss, Chief Executive Officer of Sports Authority. "This extensive professional experience allows for a unique analytical and creative marketing perspective. We are thrilled to have Ron on board to lead our marketing efforts and help build the Sports Authority brand with new and existing customers."
Prior to joining Sports Authority, Mr. Stoupa served as Chief Marketing Officer at Pep Boys, an auto parts and service retailer with more than 800 locations nationwide. In this role, he oversaw the repositioning of a brand that had been in place more than 90 years, and led all aspects of marketing, including strategy, CRM and creative. Prior to his time at Pep Boys, Mr. Stoupa held marketing positions at well-known organizations, such as Bass Pro Shops and Black & Decker.
About Sports Authority
Headquartered in Englewood, CO, Sports Authority is one of the largest full-line sporting goods retailers, with 466 locations across 41 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family's destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a quarterly period. For a list of store locations and information, or to shop online, visit www.sportsauthority.com. Sports Authority also owns and operates nine S.A. Elite by Sports Authority locations that offer a premiere assortment of high-end performance apparel, footwear and accessories. Follow Sports Authority on Facebook http://facebook.com/SportsAuthority and Twitter http://twitter.com/SportsAuthority.