Sport Chek adds broadcast studio to Toronto flagship

Sporting equipment retailer Sport Chek has partnered with TSN to unveil a live, broadcast-ready studio in the retailer's Toronto flagship store in Maple Leaf Square.

Built in collaboration with TSN, the study will provide consumers with the opportunity to experience live segments and interviews with athletes, sports personnel and industry experts while they shop.

"We are consistently evolving the way we interact with our customers and finding new ways to shift from a point of sale to a point of experience," said Frederick Lecoq, senior VP of marketing, at FGL Sports, a sister brand of Sport Chek. "Our strategic partnership with TSN allows us to give our customers a deeper immersion into a sports environment. There is no other retail store in this country where fans can get this authentic experience, and we're excited to be the first to bring this to Canadians."

Overlooking the square from the second floor of the store, the studio will have onsite broadcast hardware with the ability to send live video feeds and airwaves within seconds. The first segment airing from the store will be basketball-related content leading up to the NBA Draft airing June 25 on TSN2's Sportscentre.

Sport Chek, along with FGL Sports and Mark's, is owned by Canadian Tire, which has recently set its sights on expansion throughout Canada. Last month, the company announced plans to buy leases for 12 former Target (NYSE:TGT) locations in Canada for $17.7 million. The locations will add about 400,000 sq. ft. of retail space to the company's store network.

Canadian Tire also recently opened the Digital Garage, the company's second digital innovation lab. Located in Canada's Silicon Valley North, the facility will allow the company's innovators to develop new in-store and online technologies.

For more:
-See this Sport Chek press release

Related stories:
Canadian Tire buys 12 Target Canada leases for $18M
Canadian Tire opens second digital innovation lab
Canadian Tire appoints Michael Medline as CEO
Target Canada releasing 55 leases
Canadian grocer Metro interested in buying Target stores

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