Sophia Amoruso Names Sheree Waterson as Chief Executive at Nasty Gal

LOS ANGELES, Jan. 12, 2015 /PRNewswire/ -- Nasty Gal, the millennial fashion and style authority, announced today that Sheree Waterson has been appointed Chief Executive Officer, effective immediately.

Amoruso will continue, as Founder and Executive Chairman, to oversee the Creative and Brand Marketing functions of the business, providing leadership on Nasty Gal's voice, vision, and customer experience both on and offline.

"Today is an incredible day at Nasty Gal," says Amoruso. "Sheree brings a wealth of experience in both business and leadership that will help guide us into the next phases of our growth. In the past eleven months alone, we have already seen the impacts of Sheree's strategic thinking and approach in our product offering and experience. She has established herself as an inspiring leader here at Nasty Gal and I am confident in her ability to execute on our vision."

Since joining Nasty Gal in early 2014 as President and Chief Product Officer, Waterson has overseen the merchandising, design, planning, and production functions of the company, successfully improving Nasty Gal's assortment and playing an integral role in opening the brand's first store on Melrose Avenue in Los Angeles. In her new role as CEO, she will be partnering with Amoruso, Founder and Executive Chairman, to evolve Nasty Gal into a dominant retail presence. With this appointment, Waterson has also joined the Nasty Gal board of directors.

"I am excited to support Sophia and lead Nasty Gal in this new chapter," says Waterson. "We have an incredible team that has made huge strides in a short time and I look forward to executing on the significant opportunity ahead of us. The future is bright."

About Sheree Waterson
Waterson has served as Nasty Gal's President and Chief Product Officer since February of 2014. Prior to Nasty Gal, she served as Lululemon's Executive Vice President, Chief Product Officer from June 2008 to April 2013 and as President of Speedo North America, a Warnaco, Inc. brand, from January 2005 to June 2007. She was also Vice President of Merchandising, Women's, for Levi Strauss & Co., from 2002 to 2004, when she spearheaded initial work on new women's speed-to-market and profitability. Waterson graduated from the University of California, Berkeley with a BA in Psychology.

About Nasty Gal
Nasty Gal is a phenomenon in the world of curated style. Established in 2006 by Sophia Amoruso as an eBay store specializing in vintage clothing, and based in Los Angeles, Nasty Gal today is recognized as a pioneer in both the curation and design of women's clothing, shoes, and accessories. Nasty Gal has a global presence in 180 countries and a social media following of over 3.5 million. For more information on Nasty Gal, visit the company website at