Sony Breaks Record With 1 Million PlayStations Sold In 24 Hours

Sony's newest console, the PlayStation 4, sold more than 1 million units within 24 hours of hitting shelves, making it the fastest-selling PlayStation in the company's history.

The PS4 went on sale Friday, Nov. 15, in the U.S. and Canada to long lines of eager shoppers. Sony has said it expects to sell 5 million units by the end of its fiscal year in March.

"PS4 was designed with an unwavering commitment to gamers, and we are thrilled that consumer reaction has been so phenomenal," said Andrew House, president and CEO of Sony Computer Entertainment, in a statement on Sunday, Nov. 17. "Sales remain very strong in North America, and we expect continued enthusiasm as we launch the PlayStation 4 in Europe and Latin America on November 29."

Although PlayStations were flying off the shelves, some consumers weren't happy to discover problems with some of the consoles. Several users took to social media to report that the PlayStation 4 hardware wasn't working. Even when players did get the system running, some experienced instability.

The company issued a statement in response to the complains, saying: "A handful of people have reported issues with their PlayStation 4 systems. This is within our expectations for a new product introduction, and the vast majority of PS4 feedback has been overwhelmingly positive. We are closely monitoring for additional reports."

Sony's success leads the pack of other highly anticipated game launches this holiday, including Microsoft's Xbox One, which launches Friday, Nov. 22.

For more:
-See this Bloomberg article
-See this Venture Beat article

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Samsung's Retail Strategy: Get Into Apple's Face
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