Snow would deter one-third of shoppers this holiday season

In a recently released study, AccuWeather found that weather has a direct impact on retail shopping habits, with 36 percent of adults saying that a forecast of 4-6 inches of snow would keep them from heading out to do their holiday shopping. When broken down by regions of the country, Southerners are more likely to delay shopping, with 35 percent stating that 1-3 inches of snow would hold them back from brick-and-mortar stores, while 33 percent of Northeasterners said it would take a more significant snowfall amount of 7-9 inches to keep them from braving the elements. Story

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